Ep 5 - 7 Simple Steps to Find the Right Name for Your Business

Welcome to Episode 5 of the Founder & Mother Show.  In the last four episodes we've covered business plans, finding the why of a business, using an action-orientated MVP mindset and how to find the right customers for your business. My goal is give you a playbook with a real life example as a base for how you might think about launching your own business if you are a busy mum like me.

Today's episode is all about naming your business. Sometimes the name comes to you instantly and you’ve given it a name before doing anything else - like a business plan. But the opposite can also be true, and people can massively overthink this step. 

So whether you have a name or are struggling with this part,  I’ve put together a list of 7 tips that will help you think about, pick and secure your business name. I've also included an activity to help you brainstorm ideas, and some steps to take once you have decided on a business name to make things official.

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Ep 6 - My top branding tip. Do this before you even think about a logo

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Ep 4 - Getting clear on your target audience and creating Customer Personas